The owner of La Coco C, Jeanine, lived in New York for the duration of 2009. To this creative, restless soul, 365 days on an urban playground served her well! She discovered many interesting food joints and sources from which sugar-highs result, which later became additions to her repertoire of obsessions.
Jeanine could not ignore the flurry of freshly baked goods on the streets and in local bakeries. Her love for the American-style brownie and –cookie inspired her to turn a simple, sweet treat into a simply gorgeous product back home in South Africa.
The hunt was on to find the taste of a real brownie on local, sun-kissed soil. Jeanine and a good friend experimented with many recipes searching for that light-bulb moment. No such luck just yet. Gaining extra weight during the process was inevitable, but necessary, to discover melt-in-the-mouth magic.
Announcing a hearty voila! has never been easier since La Coco C, because our promise to you is that we do chocolate, and so can you!
Once they perfected the La Coco C recipe, the secret of a true brownie was pinned down: texture. The definition of a brownie is not a cake and does not require icing. Instead, what brings it to life is a crusted top layer over a soft, gooey texture beneath. It’s an art that La Coco C has mastered and it’s our pleasure to introduce you to the experience.
A great deal of time was spent doing research and developing an unique taste for each La Coco C product. All varieties are made with high quality ingredients, sourced both locally and internationally. Our flour is from unbleached, locally produced wheat, while our cocoa, cranberries and chocolate chips are all imported. As tree-huggers, we recommend the glass jars we use for bottling to be recycled.
Sales grew and the next challenge Jeanine was itching to tackle, was that of inventing a perfect La Coco C Cookie recipe. The combined taste of chocolate- milk or white- and dried cranberries, turned out to be a winner amongst the loyal La Coco C following. In addition, the American Choc Chip Cookie was also bottled, along with other exciting flavour combinations such as White Chocolate and Red Velvet!
